In Fuelhaus’ opinion, Lance Armstrong’s Livestrong brand is the freshest and most innovative brand out there right now. That’s why it’s no surprise that they would be the first to develop a unique way to spread support and awareness via Twitter. Capitalizing on the ingeniously simple, authentic and wildy successful yellow wristband campaign started during Lance’s previous Tour de France rides, you can now add the wristband to your Twitter photo and continue to share the love.

With a simple visit to their site and a little information, you’ve got yourself a yellow wrist band supporting Lance Armstrong’s Cancer Foundation and his return to the Tour. The yellow Livestrong avatar follows in the footsteps of the organic response to the recent Iranian riots, where Tweeple began to turn their profile photos green to show support of free and fair elections in Iran.

On a marketing front, The Livestrong avatar is a great way to spread brand awareness on Twitter without being tacky.

If you’re a Twitter user, you’ve probably gotten unwanted tweets from companies trying to sell us with some transparent, scammy sales pitch. Twitter is new skool. It sees through the scam. The old skool adage of “any exposure is good exposure”  is finally being challenged. We make our own rules and we can show our distate in an instant “unfollow” response. It may change, but, for now, scammy sales pitches in 140 characters or less is DAMAGING to your brand. If you’re going to Tweet, make it topical, meaningful and authentic to your followers (your tribe).

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