Photoshop has redesigned their new logo. What do you think?
The new logo is fresh and trendy…but is it a killer brandmark?

We think that it looks like somebody’s talking without saying anything. It might be a better symbol for “meaningless conversation.” Or maybe it could be a brilliant bullsh*t meter. This clever little mark could pop up over someone’s head when the conversation turns to mush.

The Skool of Fresh applauds Photoshop for trying. The mark shows brilliant craftsmanship and the tagline is great. Who knows. Maybe the brand promise (and new offerings) will give the mark more meaning. We’ll wait and see.

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