Innovation research/news site PSFK.com recently published their Good Brands 2009 Report, a list of 2009’s top 10 global brands that are doing “good” in regards to innovation, environmental responsibility and social collaboration.
While the brand names weren’t surprising (chances are, you’ve seen them on a list or two already), but the insight is really fresh. We can learn a lot from these brands and PSFK’s research. I recommend downloading it, reading it, and posting it next to your computer for inspiration.
Tomorrow’s great brands will be much more than a product offering and a sales pitch…they will innovate with great thought leadership and design; they will interact with their target markets by building dynamic, transparent communities; and they will work towards creating a more sustainable environment.
If you ask us, it’s the future of brands. It builds trust in a much more memorable, meaningful and authentic way than a clever $10 million dollar ad buy. It’s much more holistic. It keeps brands fresh and it holds brands accountable. It’s going to be hard work if your company’s heart isn’t in the right place. 
As a branding agency, we find that education is a big part of our job description. 
