Innovation research/news site PSFK.com recently published their Good Brands 2009 Report, a list of 2009’s top 10 global brands that are doing “good” in regards to innovation, environmental responsibility and social collaboration.
While the brand names weren’t surprising (chances are, you’ve seen them on a list or two already), but the insight is really fresh. We can learn a lot from these brands and PSFK’s research. I recommend downloading it, reading it, and posting it next to your computer for inspiration.
Tomorrow’s great brands will be much more than a product offering and a sales pitch…they will innovate with great thought leadership and design; they will interact with their target markets by building dynamic, transparent communities; and they will work towards creating a more sustainable environment.
If you ask us, it’s the future of brands. It builds trust in a much more memorable, meaningful and authentic way than a clever $10 million dollar ad buy. It’s much more holistic. It keeps brands fresh and it holds brands accountable. It’s going to be hard work if your company’s heart isn’t in the right place.
Well, we saw it on a billboard during my drive into the office this morning, so it’s official. Union Bank of California has officially changed it’s name and brand identity.
Love this video about the current states of brand. Bruce Temkin says today’s brands, while trying to be highly analytical and measureable, are losing the creative, emotional qualities that make them such meaningful brands in the first place. Eureka!
I love hearing someone smart and analytical talk about the importance of innovation and creativity. It truly is our future. Right brain creative has the ability to change on a dime, enter new markets and create new avanues that reinvent brands. In short Mr. (or MS.) C level executive….YOU NEED US.
Wow, have you seen this?! On Saturday the Wall Street Journal published an article that discussed the Chinese government at the Beijing Olympics covering any and all logos that are not official sponsors at their games.
On first glance this seems to make sense, however they are covering logos that are in no way competing with the sponsors…like the fire extinguisher logos, the elevator call button logos, thermostat logos and other similar logos. Now doesn’t that seem just a tad bit neurotic?
Do they really think that their event sponsors are concerned about a very small logo on the building facilities competing with their sponsorship? Yes, they have even covered the logos on the urinals! They are literally covering everything that didn’t pay to be a sponsor.
Apparently the Chinese government has a team of workers that have the sole job to “check and replace tape that has been peeled off to make sure the tape still works every day”. The Chinese official interviewed by the WSJ declined to say how many people were involved in this work.
I wonder how much they are spending on tape…hmmmmmm; it could be a good investment opportunity in our down market. In any event, neurotic or not, I have never seen an example of someone putting so much value into a logo. Wow!
“Fuelhaus is creative, imaginative, articulate, loyal, honest and fun. Need I say more? I only wish I had more clients like them.” by Jim Art; VP Sales Rush Press
