In Fuelhaus’ opinion, Lance Armstrong’s Livestrong brand is the freshest and most innovative brand out there right now. That’s why it’s no surprise that they would be the first to develop a unique way to spread support and awareness via Twitter. Capitalizing on the ingeniously simple, authentic and wildy successful yellow wristband campaign started during Lance’s previous Tour de France rides, you can now add the wristband to your Twitter photo and continue to share the love.
With a simple visit to their site and a little information, you’ve got yourself a yellow wrist band supporting Lance Armstrong’s Cancer Foundation and his return to the Tour. The yellow Livestrong avatar follows in the footsteps of the organic response to the recent Iranian riots, where Tweeple began to turn their profile photos green to show support of free and fair elections in Iran.
On a marketing front, The Livestrong avatar is a great way to spread brand awareness on Twitter without being tacky.
If you’re a Twitter user, you’ve probably gotten unwanted tweets from companies trying to sell us with some transparent, scammy sales pitch. Twitter is new skool. It sees through the scam. The old skool adage of “any exposure is good exposure” is finally being challenged. We make our own rules and we can show our distate in an instant “unfollow” response. It may change, but, for now, scammy sales pitches in 140 characters or less is DAMAGING to your brand. If you’re going to Tweet, make it topical, meaningful and authentic to your followers (your tribe).
Want to create a banner ad that builds your brand, sells your product and gives you killer click-through rates? Check out this banner ad from Pringles.
AdWeek reports that it won a gold Cyber Lions at Cannes last week…and it truly deserves the kudos. It is truly fresh. I have NEVER stayed on a banner ad more than a second…and I clicked this dang ad almost 50 times. Designed by Bridge Worldwide in Cincinnati …this ad takes banner ads beyond the expected garbage we usually see on the side of our web pages.
It’s fresh, engaging and ground-breaking work. A banner ad with personality! I now have renewed respect for Julius Pringles (Wikipedia says this is his official name). It’s been years of hard, painstaking work trying to give this guy with it’s audience (we know…we worked on the brand well over 15 years ago).
When I opened up my email today…I was impressed. There—sitting quietly in my inbox— was a compelling image reminding me about earth day. Attached to the email was an kind invitation to remember earth day, visit their website, and join their mailing list. If you do, you get a free canvas bag.
This intrigued me…so of course I visited the site (me loves the free). Ted and Debbie were so smart…they put the mailing list link in the secondary navigation.
I wasn’t frustrated…but I did have to experience the entire site before finding it.
If you’re a fan of the Celebrity Apprentice TV show, then you may already know about last week’s task. The celebrity contestants were asked to produce a viral video for All Small and Mighty Laundry Detergent. In the end…both teams failed. Read the full story
