Bruce Temkin, Forrester, MX 2009 from Helen Walters on Vimeo.

Love this video about the current states of brand. Bruce Temkin says today’s brands, while trying to be highly analytical and measureable, are losing the creative, emotional qualities that make them such meaningful brands in the first place. Eureka!

I love hearing someone smart and analytical talk about the importance of innovation and creativity. It truly is our future. Right brain creative has the ability to change on a dime, enter new markets and create new avanues that reinvent brands. In short Mr. (or MS.) C level executive….YOU NEED US.

Enjoy!