Check out this great Kaplan commercial. What was once a low-end tech school has now become a leadership brand…with one well written commercial. It’s true…creative CAN be this powerful.
Check out this great Kaplan commercial. What was once a low-end tech school has now become a leadership brand…with one well written commercial. It’s true…creative CAN be this powerful.
Since it’s Friday, we thought we’d share a clip from our favorite show, Family Guy. Enjoy!
Take a minute out of your day to watch this BusinessWeek interview with Starbucks CEO Howard Schultz. His vision for Starbucks is very clear: “Blend the youthful spirit of innovation with the disciplined approach of a focused brand.”
Good show, Howard. We look forward to seeing what’s next.
Dos Equis (XX) has always been a great premium beer, but it was never a “top of mind” beer brand here in the states. That’s because it never had a great, memorable story (brand). Read the full story
