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2010 US Open of Surfing

Huntington Beach has been bustling this past week for the 2010 US Open of Surfing. With incentives from the likes of Nike, Hurley, and Converse, surfing’s best have been battling it out to collect the coveted first place cash prizes.

Hawaii's Carissa Moore on her way to first place in the Women's division, and a cash prize of $50,000. Oh yeah, she's only 17 years old!

It's always great to see the Pros of the event spending time talking with their fans up close and in person.

This event was more like a giant beach festival, with plenty of booths for the attendees to have a blast. "Feed the Geico Gecko" anyone?

There was no shortage of interesting product displays. Pictured here is Casio's "G-Shock" watch line in a gigantic rock-like display case.

It's inspiring to see brands reaching out for social and environmental causes. Hurley's booth was dedicated to raising environmental awareness and informing about their efforts in a creative way.

There was something crazy going on around every corner of the event. This random skateboarder was jumping off of the roof of a building, and drawing an excited crowd in the process.

I saw some interesting tattoos for sure. Wizards, flaming skulls, elaborate pieces of art, and some that looked like prison tattoos. This guy was more than willing to show off his ink for a photo opportunity.

If you weren't quite ready to commit to some serious ink, you could always drop in one of the booths and get a brand logo temporarily sprayed on you. Not a bad marketing idea!

The weather was perfect and everyone was having a good time hanging out at the beach to soak up some rays.

Hundreds of people lined the beach and the pier to watch some of the best surfers in the world shred some waves.

Stay tuned tomorrow for surf & skateboard action, and a further look behind the scenes of one of the largest surfing events in the world!