Behind the Scenes of X Games 16!
Published in Branding, Cool Stuff, XGames by Josh / 1 CommentsESPN’s 16th annual X Games are underway! Preliminary events took place today and everything is over the top: from the specialty designed sport courses, to the “X Games Village” (an area designated for event sponsors to set up booths and engage with X Games attendees).
Professional skateboarder and MTV star, Ryan Sheckler, during Skateboard Street Prelims.
A massive sign greets thousands of eager attendees at the entrance of "X Games Village," an area where brands can engage withe their target market consumers.
Pictured above are "Foam Pits" allowing aspiring skateboarders to test their balance out with little to no risk of injury.
The U.S. NAVY booth had no problem drawing passersby for their "Pull Up Challenge" and a ride on a hydraulic interactive "rollercoaser."
The NAVY hydraulic interactive "rollercoaster" in action!
AXE Body Spray is know for their cutting edge television commercials, and they put the same ingenuity into their booth design. Attendees can play games to win coupons, T-shirts, and have their photo taken with the "AXE girls" swooning over their fresh new AXE scent.
Over the next few days we will be taking a closer look at the cutting edge marketing of youth culture brands and the X Games sports events…so keep checking back!
Wünderwoman
I want a foam pit!