Another perfect day to be in Huntington Beach for the US Open of Surfing! Crystal clear weather, big events, and plenty of entertainment in the event village. Actions Sports lifestyle culture is always full of interesting cues towards the next wave of apparel fashion, cutting edge marketing efforts, and some of the most exciting sports [...]

Huntington Beach has been bustling this past week for the 2010 US Open of Surfing. With incentives from the likes of Nike, Hurley, and Converse, surfing’s best have been battling it out to collect the coveted first place cash prizes. Stay tuned tomorrow for surf & skateboard action, and a further look behind the scenes [...]

X Games events continued to unfold today, as riders battled it out to make the preliminary cuts before the final competitions this weekend. The courses are different every year, and many of the competitors have been saying this year’s courses are the most unique to date!

ESPN’s 16th annual X Games are underway! Preliminary events took place today and everything is over the top: from the specialty designed sport courses, to the “X Games Village” (an area designated for event sponsors to set up booths and engage with X Games attendees). Over the next few days we will be taking a [...]

Well, the shift is complete. Sustainability has officially shifted from buzzworthy trend to shape-shifting megatrend. But what does this mean? According to a May article in the Harvard Business Review, companies who choose not to make sustainability a priority risk missing a corporate megatrend equivalent of the information technology revolution. That’s a freakin’ BIG deal. [...]

Tune in for the real deal. Fuelhaus designer, Josh Suhre is also a well-travelled BMX rider. From July 29 through August 1, he’ll be at the X Games in Los Angeles, working with ESPN photographer Cody York and hanging out with the riders. While he’s there, he’s going to blog behind the scenes for the [...]