Everything about X Games is raw and “in your face.” From the intensity of athletes pushing the boundaries of action sports, to the exhibitors creative marketing in “X Games Village,” you’re definitely not going to leave the event without a sensory overload!
Shaun White is a repeat X Games medalist in Skateboarding AND Snowboarding. He has a signature line of clothing available in Target stores, and is one of the most celebrated athletes in X Games history. (Photo Credit: Cody York / ESPN)
The Paul Frank booth engages "hands on" with kids to design their own shirts and posters using branded stencils and spray paint. What a great way to create a memorable experience for their audience.
At the Bell Helmets booth, kids have the opportunity to creatively sketch up their "dream helmet." If selected as the winner from the contest, they will see their design go from a simple sketch, to final production model!
In case watching X Games isn't exciting enough, you can get jittery with one of the many themed energy drinks being handed out.
Remote control hovering "Drone" plane with built-in video cameras anyone?
Athletes have been pushing themselves to the max all weekend, chasing a coveted spot on the winners podium. Steve McCann "Tailwhips" during his run in the BMX Vert finals. (Photo Credit: Cody York / ESPN)
Sometimes tricks don't work out as planned, but that doesn't stop the athletes from continuing to give it their best. Morgan Wade suffered a black eye and 20 stitches on his head, then came back the next day to backflip over a 70 ft. jump in the "Big Air" contest. (Photo Credit: Cody York / ESPN)
Stay tuned for more behind the scenes coverage and photos from the final day of X Games 16!
Wünderwoman
This is the BEST post yet!
Josh…
Would you say there is an overall theme to the promotional booths..like a “custom do-it-yourself” or “express yourself” kind of thing?
How authentic does it come across? Do you think the message comes across, experiencing it in person?
Josh
Kellie, there is definitely an overall theme of DIY and one-on-one engagement between the promotional booths and the attendees.
I think it comes across very authentic and puts a humanistic touch on the brands’ marketing efforts at the event. There is even a mini-sized course with ramps where attendees can borrow a bike or skateboard to try their hand at actual skatepark riding (after signing a liability waiver of course!).